Thoughts on Assignment 3

A sketch of Assignment 3...

• Analyse the role that media plays within our lives both personally and on a societal level
• Define and discuss the concepts of media culture and an information society
• Why is media literacy important and how can we become more media literate?
• Explore how media & information is produced, distributed and consumed
• Explore how the consumer is becoming far more engaged in the production process and is moving from a relatively passive role to a very active role in the distribution and production of media
• Discuss the blurring of the line between producer and consumer - prosumerism and convergence culture
• What factors are behind the trends towards prosumerism and convergence?
• How is a concentration of media ownership changing the media landscape and affecting traditional roles of production and consumption?
• How is the emerging participatory culture changing the media landscape and affecting traditional roles of production and consumption?