My example came to mind when I was hanging out with my kids today. They really enjoy watching a number of shows on the ABC and are often looking for other ways to interact with the shows and characters. With this in mind, some time back I visited the ABC Kids website, in particular the sub-site called The Playground. I think it’s a great example of taking one form of media, kids TV programs in this case, and developing so much more from it in a creative and educational online format that is highly interactive. Although I know there is obviously a promotional aspect to its creation.
I think it is particularly clever as it is quite sophisticated in style but also manages to cater very well to a young audience. Kids are encouraged to engage with their favourite programs and characters online by listening to audio books, playing board games, solving puzzles, downloading colouring-in sheets etc. I also really like the Playground Radio application that allows them to listen to their favourite kiddie tunes.
Older kids can move on to The Rollercoaster sub-site that includes similar interactive tools but also exposes them to some more sophisticated concepts such as blogging and creating podcasts.
For adults the website is a great interactive tool with program schedules and information and printable art & craft sheets to recreate the projects seen on the TV programs.
ABC Kids The Playground - http://www.abc.net.au/children/
ABC The Rollercoaster - http://www.abc.net.au/rollercoaster/
Australian Children’s Transmedia Storytelling - case study of the ABC Kids website - http://childrenstransmedia.wikia.com/wiki/Case_study:_ABC_Kids_TV_online
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